For Brokerages
Your whole team on a system they'll actually use
Lofty is only as good as your team's adoption of it. We deploy it across your brokerage, get every agent actually using it, and take CRM training and support off your plate — so your tech stack finally earns its keep.
Pricing that fits
For most brokerages, it's free.
If your brokerage is already on Lofty, RealOS is typically added at no extra cost — we work within what you're already paying. No setup fee, no long-term contracts, and you never pay for seats you aren't using.
You get a full done-for-you Lofty system, hands-on agent training, and ongoing support — added to a tool you already own, usually without adding a line to the budget. We'll confirm exactly what it looks like for your brokerage on the call.
CERTIFIED SUCCESS PARTNER
An official partner, not a side project.
For your team, certification means a vetted partner with a direct line back to Lofty when something needs escalating — and a standard Lofty stands behind.
Adoption
The problem was never the software
Every brokerage that buys Lofty runs into the same wall: a handful of agents use it, the rest don't, and the investment quietly underperforms. Adoption is the hardest part — and it's exactly what we solve. We get your whole team trained, onboarded, and actually running the system day to day, not just logged in.
Off your plate
Stop being your team's help desk
Right now, Lofty questions probably land on you or your ops person. We take training and support over entirely — your agents come to us, not you. That saves you the time and cost of supporting it in-house, and your team gets better, faster help than you could give them between everything else you're doing.
Recruiting and Retention
A reason to join, a reason to stay
A brokerage that hands every agent a dialed-in CRM and real support is a brokerage agents value. RealOS becomes a recruiting pitch and a retention tool — a concrete thing you offer that most brokerages don't. Your whole team runs the same proven system, performance comes up across the board, and we become a real partner in your tech stack — usually at no added cost to you.
Questions, answered straight
We're already set up on Lofty. Will switching to RealOS disrupt anything?
No. It's the same Lofty account — your website, your database, your automations, and your team's logins all stay exactly where they are. The transfer itself is one click, and the only thing that actually changes is who you're billed through. Nothing migrates, nothing gets rebuilt, and your agents don't lose a day. Once the transfer's done, we get to work inside your existing account — installing smart plans, tuning settings, and training your team on top of what you already have.
Does it cost extra to get Lofty through RealOS?
Typically, no. If you're already buying Lofty for your team, you can get the same accounts through us at the same price — with RealOS setup, training, and ongoing support included. We'll confirm exactly what it looks like for your brokerage on a quick call.
Our biggest problem is that agents won't use the CRM. Can you fix that?
That's the problem we're built to solve. Most CRM training drowns agents in features and settings, and they check out. We do the opposite — we focus on agent behavior, not the software. Agents learn three simple things: get every contact into the system, put them in the right pipeline, and clear their daily tasks. That's it. The system is intentionally stripped down so it takes about 10–15 minutes a day, which is what actually gets a team to adopt it instead of abandoning it.
Our agents have very different tech skill levels. Will this work for all of them?
Yes — it's designed for exactly that. The training assumes no prior knowledge and starts from the absolute basics, so your least tech-savvy agent can follow it, while your power users can go deeper into automations and advanced features at their own pace. We meet each agent where they are.
Do you replace the training and support we offer in-house?
We take it off your plate. Instead of your agents bringing Lofty questions to you or your ops person, they come to us — through onboarding, a weekly live Jam Session call, and an active community. You get your time back, and your team gets faster, better help than most brokerages can provide internally.
Are you actually affiliated with Lofty, or a third party?
We're a Lofty Certified Success Partner — trained at Lofty's headquarters, with a direct relationship with their team. Lofty supports and encourages what we do. You're not going around Lofty by working with us; you're getting the same platform with an expert layer on top.